After our 15-year old daughter Natasha died after having a severe allergic reaction to a pre-packed sandwich – which contained hidden sesame seeds baked into the dough of the baguette – we campaigned successfully to bring about change.

Natasha’s Law requires food retailers in England to include full allergens and ingredients labelling on pre-packed foods for sale, such as sandwiches, salads and cakes. The law was introduced in September last year and retailers have until October 2021 to implement the new rules. Currently, food prepared on the premises in which it is sold is not required to display allergen information on the label.

The new law brings ‘greater transparency about what people are buying and eating’ and sets new standards for food companies at a time when food allergies are rising at epidemic levels.

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“I contracted E.coli O157 at 10 years old from infected meat in my school dinner.”


“”On Friday 23rd November 2018, a flight from Manchester to Düsseldorf resulted in my 4-year old son being taken to hospital by ambulance for emergency treatment due to a severe allergic reaction.”


“”I was diagnosed in October of last year as having anaphylaxis to nuts, peanuts and some fruits, so this is all quite new to me.”

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