Details: 0.8 FTE (spread across the working week) or full time. Home-based, with occasional travel. Fixed term: 12 months with a review at six months, and with the potential for extension. Reporting to the Director.
Salary: £32,000-£40,000 pro rata.
- ABOUT THE ROLE
Unchecked UK are seeking a creative digital communications professional who can help achieve our mission of rebooting the public conversation about regulations in the UK. The successful candidate will work with the Unchecked UK Director to plan, develop and implement Unchecked UK’s digital campaigning and communications. You will be working on the communication of a range of campaigns and projects, deploying a variety of digital tools. An outstanding communicator, you will also be creative, analytically-minded, comfortable with image and video editing, confident using a range of digital tools, including social media, and will have the ability to write persuasively. With experience in a communications or campaigning role, you will have the creative and practical skills to lead positive actions that will promote Unchecked’s goals, substantially increase online engagement and help consolidate Unchecked’s brand. You will also have experience of working with networks in ways that can foster stronger collaboration. The ideal candidate will have previous experience in a similar role.
- ABOUT US
Unchecked UK is a civil society counter movement against the erosion of the regulations – and regulators – which protect us.
Most of us value common-sense rules – they provide a guarantee that the food we eat is safe, the things we buy are of decent quality, that our homes and workplaces are secure. They protect our natural spaces from the damaging activities of some businesses and safeguard our rights at work.
But many of our most important rules are being eroded, and the enforcement teams which defend them have been cut to the bone. When things are left unchecked, people and the environment suffer.
Unchecked UK exists to counter the narrative – deployed by certain actors within politics, think-tanks and the media – which portrays social protections as ‘burdens’ and ‘red tape’. We want to tell a new story, one which activates the values that we think most people hold – values of fairness, common-sense, balance, love of family and of natural spaces. And then we want to show decision-makers that most people oppose the continued erosion of important regulations and regulators.
We focus on issues that really matter to people, such as environmental protection, health, food safety, consumer protection, workers’ rights and local spaces. Through public campaigning and political advocacy, we work alongside our civil society partners to show that strong protections underpin the things that matter most to British people.
- KEY TASKS
Key tasks are likely to include:
Strategy: Work with Unchecked’s Director to devise and develop the organisation’s communications and influencing strategy. You will design a digital communications strategy to both deepen the level of engagement of our existing supporters and to expand our supporter base. You will also design bespoke plans for key projects with an aim of reaching relevant political and expert audiences.
Digital communications channels: Manage and optimise Unchecked’s digital communications channels, including social media, website and email content to raise our profile and boost the Unchecked brand, regularly reporting on agreed KPIs. You will also work with Unchecked’s media team to monitor media and political developments to ensure we are regularly reacting to events that our relevant to our agenda in a timely and engaging way.
Content: Plan and deliver a schedule of activity across Facebook, Twitter and other platforms, using interactive campaign tactics to raise our profile on social media and capture support, while ensuring content reflects and conveys the work we are carrying on framing and narratives.
Asset creation: Lead on the creation of campaign assets, including case studies, graphics and promotional videos, in order to drive awareness of our messages.
Supporter network: Work with the Director to deepen the engagement of the Unchecked UK supporter network made up of 50 leading civil society organisations working across a range of social and environmental issues. This will include regular email updates to the Unchecked UK supporter network and the creation of a digital platform to enable consistent engagement. You will also work with the Director to continue growing our supporter network among diverse and influential actors which are committed to the preserving social and environmental protections.
Website: Ensure content is engaging, up-to-date, and ties in with the digital campaigning strategy.
Monitoring: Use analytics, user research and other audience insight tools to optimise the impact of our digital communications activity.
Partners: Develop close working relationships with digital campaign colleagues within Unchecked UK’s supporter network, draw on the support of these organisations and maximise shared opportunities around joint campaigns and communications.
Other activities are likely to include:
- Supervision of agencies and freelancers
- Delegated management of social campaign budgets
- Attendance at meetings with partners or funders
- PERSON SPECIFICATION
- Proven success in managing social media content for a campaigning or charitable organisation and considerable experience with digital communications.
- Experience of movement-building through digital platforms.
- Track record of producing compelling content to support campaigning activities and drive engagement.
- Proficient with Adobe Creative Suite or similar software desirable.
- Experience of delivering effective email campaigns.
- Experience of delivering effective paid social media campaigns.
- Experience of evaluating projects and producing reports or presentations that evidence impact.
- Excellent copywriting skills, with the ability to tailor content to different audiences
- Strong organisational and project management skills.
- Commitment to Unchecked UK’s purpose and values.
- Capacity to work independently and be an active member of a virtual team.
Please email your CV and a short covering letter to firstname.lastname@example.org by 5pm on 17/09/21.
Unchecked UK is a project of The Ecology Trust, a charitable grant-making trust that supports environmental initiatives. The successful candidate will be employed by The Ecology Trust.