Narrative Change

Changing the existing narrative on regulations will play a major part in activating public support for strong protections.

We work with our supporter groups and leading communications experts to develop a compelling narrative which portrays regulations not as ‘burdens’ on business, or constraints on individual freedoms, but as the best way of protecting what we care about.

Our work is grounded in deep listening, message testing, learning exchanges and continual refinement. We work with partners to test approaches and aim to gather insights via data and ongoing research.

Narrative Change

Changing the existing narrative on regulations will play a major part in activating public support for strong protections.

We work with our supporter groups and leading communications experts to develop a compelling narrative which portrays regulations not as ‘burdens’ on business, or constraints on individual freedoms, but as the best way of protecting what we care about.

Our work is grounded in deep listening, message testing, learning exchanges and continual refinement. We work with partners to test approaches and aim to gather insights via data and ongoing research.

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Stories